Once again, the Oklahoma Sooners are the favorites to take the Big 12 football title, according to the media
However, the Oklahoma State Cowboys are following closely behind.
OU took 19 of the 32 first-place votes in the Big 12 preseason football poll, while OSU grabbed 12. Kansas State picked up one as well.
It marks the fifth time in the last seven years that Oklahoma has picked the preseason favorite.
2017 Big 12 Preseason Football Poll (voted on by media representatives)
| Rank | School (First-place votes) | Points |
| 1. | Oklahoma (19) | 303 |
| 2. | Oklahoma State (12) | 294 |
| 3. | Kansas State (1) | 231 |
| 4. | Texas | 213 |
| 5. | TCU | 202 |
| 6. | West Virginia | 183 |
| 7. | Baylor | 129 |
| 8. | Texas Tech | 85 |
| 9. | Iowa State | 83 |
| 10. | Kansas | 37 |