Blake Freeland, Associate Athletic Director for Athletic Communications
TULSA – Oral Roberts University has announced a new brand, which was released Monday night at the University’s Midnight Madness event. While ORU will remain the Golden Eagles and continue to use the Navy Blue and Vegas Gold color scheme, a new, modern logo suite will take the place of the current logo, which has been ORU’s primary mark since 1993.
“ORU is a recognized as a world class academic and athletic institution dedicated to life change and global impact,” said ORU Director of Athletics Mike Carter. “It is critical that the visual elements which reflect the institutions image coincide with the forward momentum of this University. We have decided to adopt a figure that is more fierce and competitive to better represent the characteristics of the Golden Eagle and to embrace our God-given challenge to ‘Run the Race to Win.”
Apparel and other items with the new ORU logo may now be purchased in the ORU bookstore and at ORU’s exclusive online retailer, ShopORUGear.com.
News and Notes
– ORU’s official colors will remain Navy Blue (PMS 282) and Vegas Gold (PMS 4525), with an accent color of Dark Gold (PMS 456), which is reflected in the new logo.
– With the addition of the new logo suite, the Mabee Center floor got a make-over as well with a new modern design. The court was also revealed at Midnight Madness on Monday.
– The new look Golden Eagle will replace Eli, who was hatched out of a paper-mache egg on November 17, 1993. Until 1993, ORU was known as the Titans.
– The new logo suite was created by Hampton Creative, Inc., and ORU alumnus Johnie Hampton. Hampton Creative, Inc., also created ORU’s RiseUp campaign for the 2017-18 school year.
For the latest information on ORU athletics, follow @ORUAthletics on Twitter or Instagram or go to www.ORUAthletics.com. Fans can also receive updates on the Golden Eagles by downloading the ORU Athletics Front Row App at ORUAthletics.com/frontrow or the ORU Golden Eagles Live App in iTunes or the Google Play Store.